Blueshift Labs, a large data-driven SaaS marketing company, today announced that it has raised $2. Series 6 million – Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners with participation from angel investors including Tim Kopp (former CMO of ExactTarget), Neil Tolaney (Personalization Mall) Com and former technology investor Crossover Ventures, and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, @WalmartLabs, Junglee and Milliways Ventures)
Blueshift’s Predictive Marketing Automation software enables e-commerce marketers to convert visitors to repeat purchasers and increase activation & retention rates. By using Blueshift, marketers can easily create behaviorally targeted campaigns across multiple channels, including email, RTB display and mobile push notifications. By turning heavy-duty data science into actionable intelligence, Blueshift helps marketers zoom in on the right customers with the highest purchase intention and helps craft the right combination of products and promotions for each user.
The prevalence of data-driven marketing is indisputable According to Gartner, CMOs are expected to spend more on IT than CIOs by 2017. ‘Blueshift’s mission is to enable marketers to use the power of big fast data to build deeper relationships with their customers,’ said Vijay Chittoor, co-founder and CEO of Blueshift. ‘Customers interact with brands and e-tailers across multiple digital touchpoints and CMOs are increasingly aware of the need to develop unified cross-channel communication with their users. ”
Blueshift has shown strong results with beta customers like Naturebox, an Internet Retailer 500 company. ‘Blueshift has become a key partner for us to improve retention and activation rates. With easy integration, we’re able to run multiple automated email & Display RTB campaigns, all powered by Blueshift segmentation,” said Kenneth Chen, co-founder & CMO of Naturebox. ‘We see up to 148 percent higher conversion rates when we use Blueshift’s predictive intelligence in our campaigns. Blueshift really feels like a product designed by marketers ”
The Blueshift team consists of an experienced group of marketers who have led the development of platforms that have generated $3 billion in gross annual sales to Walmart & Groupon; they have a deep background in the use of big data to help brands and e-tailers engage their customers.
‘We are thrilled to be able to partner with the team as the pioneers of Predictive Marketing Automation for e-commerce,’ said Kittu Kolluri, NEA’s general partner. ‘Blueshift’s data-driven workflow automation greatly simplifies the complexity that B2C marketers face with data explosion and channel proliferation,’ says Jishnu Bhattacharjee, managing director at Nexus Venture Partners.
Watch Blueshift in action or ask for a demo at http://www Getting Blueshift Com/Com
About Blueshift Laboratories
San Francisco-based Blueshift Labs is a leader in Multichannel Predictive Marketing Automation for e-commerce. Using the power of behavioral targeting and predictive analysis, Blueshift enables e-commerce marketers to convert visitors to their site and app to repeat purchasers. The Company is financed by major venture capital and angel investors, including New Enterprise Associates, Nexus Venture Partners & Great Oaks VC.
On the NEA
New Business Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational enterprises across multiple phases, sectors and geographies. With approximately $13 billion in committed capital, NEA invests in technology and healthcare companies at all stages of the company’s life cycle, from seed through IPO. The company’s long record of successful investment includes more than 195 IPO portfolio companies and more than 320 acquisitions since its founding in 1977. On the U Oh, S NEA has offices in Menlo Park, CA, Boston, MA, New York, NY, Chicago, IL, and Washington, D. Uh, C Metropolitan area; In addition, Pvt New Enterprise Associates (India) Ltd. Ltd. It has offices in Bangalore and Mumbai, India and New Enterprise Associates (Beijing), Ltd. It has offices in Beijing and Shanghai, China Visit
