Bomoda, the world’s only online community focused on curating luxury fashion and lifestyle for Chinese shoppers, has announced more than $1. $4 million in seed funding Venture capital firm iNovia Capital led the round alongside a group of prominent angel investors including former Yahoo CEO Terry Semel, Entrepreneur Chris Burch, FIT Director and Venture Investor Ed Goodman, Young & Rubicam Chairman Emeritus Peter Georgescu, and MediaMath CEO Joe Zawadzki.
Bomoda’s goal is to provide shopping ideas and buying opportunities for wealthy Chinese tourists traveling in major western cities and online—what to buy, where to buy, how much to pay, and how to enjoy a luxury lifestyle.
Chinese citizens traveling to any destination in the world or sitting at home can depend on Bomoda to deliver the most up-to-date Western trends and products. Bomoda is the first integrated media platform for Chinese Retail Tourists, and all content is produced by native Chinese curators based in New York, London, Shanghai, Beijing, Paris, Milan and Hong Kong. Bomoda is co-founder of Suki Sun, former editor-in-chief of Time Out Shanghai & Beijing and Seventeen Magazine China.
Bomoda’s founding team also includes digital media veterans Brian Buchwald (former NBC Executive Vice President and DoubleClick Executive), Mark Angelillo (former Chief Technology Officer of Snooth). Com) and Alain Rothstein (former investor in private equity)
There will be 100 million Chinese Retail Tourists by the end of 2015, and currently 60% of Chinese consumer purchases are abroad. On average, Chinese tourists spend 50% more than visitors from other countries visiting the United States and last year accounted for the majority of all luxury retail sales in Europe.
“With China set to overtake Japan as the world’s leading consumer of luxury goods by more than 30% of global market share in 2012, it was incredible to discover that there was no curated online platform specifically designed to influence Chinese shopping behavior before and during travel,” said Bomoda CEO Brian Buchwald.
“We’ve been very impressed with Bomoda since day one,” said Geoff Judge, Partner at iNovia Capital. “There is no doubt that while the Chinese luxury market is very large and growing, there are obstacles for both consumers and brands. We’re thrilled to have identified a team with an excellent combination of Chinese editorial, e-commerce and digital media leadership experience. This team is creating a unique platform that truly meets the needs of Chinese consumers and Western brands. “That’s right.
About the Bomode
Bomoda is an online membership community that provides curated content on luxury fashion and lifestyle from the fashion capitals of the world to Chinese travelers. Headquartered in New York City, with outposts in London, Shanghai and Beijing, and contributors based in Paris, Milan, Hong Kong and Tokyo, Bomoda continues to seek the world’s best in luxury fashion, beauty, hotels and cuisine.
On iNovia Capital
iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team consists of entrepreneurs and industry experts focused on mobile, internet and digital media. iNovia has $275 million under management across three seeds and early stage funds. Visit
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