The lead investor behind this round is Fundamental Global Investors chairman Joe Moglia also the chairman and former CEO of TD Ameritrade
BrightLine is powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming The world’s leading brands including AMEX Home Depot Estee Lauder GM Unilever and Nat Geo rely on BrightLine technology to reach millions of U S households with interactive TV ad campaigns that are distributed across Over-The-Top OTT platforms
BrightLine has become the de facto standard for Advanced TV marketing solutions The Company is led by a strong CEO with an outstanding management team BrightLine pioneered interactive TV solutions early on and developed a powerful technology platform and vast network of partners that bring audience engagement via connected TV to the next level said lead investor Joe Moglia
At the core of BrightLine’s offering is InCAST the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of OTT Connected TV and Smart TV advertising opportunities
BrightLine’s media partners include AMC A&E CBS Discovery ESPN Fox Hulu MTV and VH1 Apple Amazon Microsoft Xbox Roku Samsung and Sony PlayStation are among the company’s OTT delivery platform partners
It’s prime time for Advanced TV at scale We see huge demand by advertisers to take advantage of connected TV media opportunities as they create higher engagement levels than any other advertising format We will use the investment to support the growth in dynamic and interactive TV ads to an unprecedented level that allows targeted programmatic TV ad buys with measurable return at scale commented Jacqueline Corbelli Co-founder and CEO of BrightLine on the funding round
To date % of U S TV households have at least one television set connected to the Internet via a video game system a smart TV set a Blu-ray player and/or a stand-alone device like Roku Apple TV Chromecast or Amazon Fire TV according to a study by consumer research firm Leichtman Research Group
Pivotal Capital is also a participant in the round We are excited to be part of this funding round OTT is one of the fastest growing and most watched spaces by Fortune 500 companies as it unlocks massive marketing and business growth opportunities said Tom Niehaus Co-founder of Pivotal Capital
To see examples of how marketers are using BrightLine technology see here http://www brightline tv/demos/
About BrightLine
BrightLine is the market leader for Advanced TV powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming Founded over a decade ago BrightLine was the first company to pioneer interactive television solutions for brands Today BrightLine offers InCAST the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top OTT connected TV and Smart TV advertising opportunities Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations including AMC A&E CBS Discovery ESPN Fox Hulu MTV and VH1 and OTT delivery platforms including Roku Samsung Apple Amazon Microsoft Xbox and Sony PlayStation as well as leading ad networks and Demand-Side-Platforms DSPs Learn more about BrightLine at www brightline tv and follow BrightLine on Twitter @BrightLine_TV
About Fundamental Global Investors
Fundamental Global Investors provides clients access to premier alternative investment options The firm was ranked the fastest growing RIA in the country by Financial Advisor Magazine in , based on assets under management Joe Moglia is Chairman Co-Founder amp Partner of Fundamental Global Investors Joe is also the current Chairman of TD Ameritrade and Head Football Coach for Coastal Carolina University
About Pivotal Capital
Pivotal Capital is a leading provider of Venture Debt to High Quality High Growth Early Stage Venture Backed Companies Based in Menlo Park California Pivotal works with Companies across the United States to structure transactions that optimize efficient growth and help to minimize dilution www pivotalcp com
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