The round was led by Greycroft Bessemer and e ventures and featured participation from existing investors including Arena Ventures
A 2012 study by the American Association of Orthodontists showed that one-third of American adults were unhappy with their smile Unfortunately high costs and inconvenient appointments have forced many to neglect orthodontic care Candid Co will use the funding to accelerate its rollout furthering its mission of expanding access to quality orthodontics via its direct-to-consumer model Candid Co delivers clear aligners directly to customers for % less than traditional in-office teeth-straightening solutions The Company has seen early success selling out of inventory within three weeks of its September 2017 launch
Candid Co ‘s process begins when customers purchase a Modeling Kit to take impressions of their smiles in the convenience of their own home and return the Kit for assessment and modeling The Company’s network of orthodontists then designs reviews and implements a treatment plan with the support of Candid Co ‘s unparallelled customer service Candid Co ‘s affiliated lab 3D prints and ships all aligners at once Average treatment lasts five months and financing plans start as low as 88 per month over 24 months or 1900 up-front Some dental insurance plans cover % or more of the treatment cost
Orthodontic technology has progressed dramatically over the past 20 years but it’s almost exclusively available in a doctor’s office noted Nick Greenfield CEO of Candid Co Many people don’t have access to quality orthodontic care that fits their budget and lifestyle We’ve moved beyond delivering products into delivering customized and personalized service with convenience and affordability ”
Candid Co will use this round of funding to expand operations and reach new customers furthering its mission of access quality and affordable orthodontics Candid Co ‘s vision is to use technology to bring access to high quality orthodontic services to more people in the convenience and comfort of their own home said John Elton Partner at Greycroft Greycroft is excited to partner with the exceptional Candid Co team to bring their positive mission to life ”
Candid Co was founded early in 2017 and raised a mm seed round led by Arena Ventures The latest funding brings total capital raised to 17 million The Company’s focus on delivering high-quality customer experiences stems from the founding team’s backgrounds in healthcare and hospitality
About Candid Co
Candid Co provides direct-to-consumer clear aligners for % less than the cost of traditional in-office solutions The Company’s nationwide provider network led by Co-Founder and Chief Dental Officer Dr Lynn Hurst features orthodontists averaging more than 20 years in practice Candid Co ‘s core mission is to increase affordability and access to dental care by leveraging modern telehealth practices to diagnose treat and monitor orthodontic cases Candid Co was co-founded by a team of startup veterans with experience across healthcare hospitality tech and finance at companies such as Lyft BCG WeWork Blackstone and Hospital for Special Surgery Candid Co is based in New York NY and was founded in 2017
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