Celtra the creative management platform for digital advertising today announced a 15 million investment led by Unilever Ventures and WPP Unilever and WPP are partnering to use Celtra’s market-leading creative technology across Unilever’s global marketing organization and its ecosystem of service providers technology vendors and media suppliers
Celtra aims to help advertisers maximize their creative potential and use creative as a lever to achieve better results in digital advertising
Creative is the conduit for the marketer’s message It should always be on point and carefully refined said Miha Mikek Founder and CEO of Celtra Celtra’s platform helps transform brands agencies creative producers and other partners into highly performant data-driven effective digital storytellers ”
Unilever was among the first global advertisers that recognized the potential of the approach
Creative is an increasingly complex challenge for large advertisers and one that is constantly changing due to rapid evolution of media consumption People deserve advertising that feels native to each medium and delivers emotional value Celtra helps us deliver that at global scale said Keith Weed Chief Marketing Officer at Unilever
Agencies as trusted partners and advisers of brands play a pivotal role in the process and WPP is a key partner in the use of Celtra’s Creative Management Platform across Unilever
We believe the market is due for a creative management solution that can deliver real-time data driven creative at scale and tailored for every individual across media channels Celtra is a leader in this space This investment is in line with WPP’s commitment to technology data and content which along with horizontality new markets and new media comprise the Group’s four strategic priorities said Sir Martin Sorrell Chief Executive Officer at WPP
About Celtra
Celtra is a Cloud-based Creative Management Platform for digital advertising They have pioneered HTML5 authoring with integrated creative serving designed from the start for mobile advertising It is an agnostic solution enabling the most advanced video display and native ad products with the greatest distribution reach in the industry Since , Celtra has acquired over 400 clients globally across the digital media and advertising landscape Their platform powers ads for more than 3,500 brands and 2/3 of Fortune 500 advertisers
Celtra is headquartered in Boston with offices in New York City San Francisco London Ljubljana Singapore and Sydney For more information visit Celtra at www celtra com or @CeltraMobile on Twitter
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