The round included participation from Khosla Ventures and Felicis Ventures among other strategic investors Clear Labs merges clinical-grade genomic analysis and big data analytics allowing the most respected food brands to gain a new level of transparency into their supply chains differentiate on quality and ultimately enhance their value
With this announcement Clear Labs is rolling out its first product Clear View into private beta Clear View enables food retailers and manufacturers to verify the quality of their foods optimize their supply chains choose the best products to buy and sell and track trends and performance of their food over time
The food analytics platform is built on a proprietary next-generation genomic sequencing workflow a comprehensive big data platform and the world’s largest molecular food database The database built in-house over the last 18 months compares large amounts of individual food samples with genomic markers and other metadata to analyze food products against their label The platform tests for ingredient accuracy including authenticity GMOs bacterial contamination and allergens as well as nutritional data and off-label additives
Consumer concerns over food quality are at an all-time high as recalls are on the rise and transparency is becoming an increasingly important value A recent report from Daymon Worldwide found that % of consumers have lost their appetites for the foods they typically eat due to safety and quality concerns Many are changing their shopping behaviors and looking for alternative products they can trust Clear Labs is the only platform that can validate the entirety of label claims — from ingredient lists to nutritional content to off-label additives to marketing claims like gluten-free ‘ The company is also expanding the types of foods that can be analyzed to include a wide variety of packaged goods that couldn’t previously be tested
More than ever consumers want to better understand what they are eating and buy food that aligns with their values said Clear Labs CEO and co-founder Sasan Amini Clear Labs is a new technology that helps retailers and manufacturers seize the opportunity to enhance their brands and prove out the values they promise For the first time the food industry can test for complete content accuracy not just spot-check for contamination By allowing brands to capitalize on the advances in big data and genomics we’re moving beyond food safety which is largely reactive and into food quality which is wholly proactive ‘
With the $6 M Series A with participation from Khosla Ventures Felicis Ventures and others Clear Labs plans to expand its headcount specifically in technical and product roles It will also use the investment to begin rolling out its technology to pilot customers in a private beta
We’re pleased to add Clear Labs to our portfolio of successful food technology companies said Samir Kaul founding general partner at Khosla Ventures The food industry is at a turning point The market is ready and waiting for new technologies that will transform how they do business Clear Labs is poised to lead the charge in bringing ground-breaking food analytics to the industry ‘
Clear Labs was founded by an experienced and interdisciplinary group of big-data scientists genomic-analysis experts and food-industry leaders with collective experience from Illumina Bina Technologies and Hotwire com among others The company is led by Sasan Amini co-founder and CEO Mahni Ghorashi co-founder and CMO and Cyril Bouteille Vice President of Engineering
To learn more about Clear Labs and its first product Clear View visit www ClearLabs com
About Clear Labs
Clear Labs is the standard for molecular food quality in the global food industry We are pioneering food analytics enabling the world’s most respected food brands to differentiate on quality and to stand behind their value
Clear View our flagship product analyzes the molecular contents of food We provide comprehensive data analytics and reporting for manufacturers and retailers who seek to guarantee quality traceability and safety in their supply chains
Clear Labs was founded in 2014 by a group of software engineers and genomic scientists to index the world’s food supply and set worldwide standards for food integrity The company is headquartered in Menlo Park CA
Learn more about Clear Labs here www ClearLabs com
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