Appetize, the Next Generation Point of Sale (POS) platform, today announced that it has raised more than $20 million in funding under the leadership of the Los Angeles-based private equity fund, Shamrock Capital Advisors. Tim Leiweke and Irving Azoff’s Oak View Group took part in the round, along with the capital of a number of current investors. Shamrock Partners Andy Howard and Alan Resnikoff join the Board of Appetize and Tim Leiweke joins the Board of Observers
‘The purchase point, as it relates to the overall guest experience, is a key area of focus for our industry and Appetize is a powerful force for innovation in space,’ said Tim Leiweke, OVG Founder and CEO. ‘This is the future of our industry, and Appetize is well ahead of the game. Their platform creates powerful business efficiencies for facility operators while also providing fans with an elevated and far more convenient way to make purchases during their favorite live events. ”
Appetize will use the funds to expand its team of POS and payment industry veterans to more than 150 employees in Los Angeles, New York and Atlanta by mid-2017. The company focuses on multi-site business clients, including entertainment venues, convention centers, business dining and university campuses, theme parks, travel and leisure, among others.
‘We are thrilled to announce this capital infusion from top-tier private equity firms and strategic partners, Shamrock Capital and Oak View Group,’ said Kevin Anderson, co-founder of Appetize. ‘Appetize has already proven to be a leader in sports and entertainment, both vertically and beyond, with significant deployments at Live Nation, the world’s largest food service companies, iconic venues such as Madison Square Garden, and more than 400 additional venues. 2017 will be another exciting year of exponential growth and innovation. ”
‘Appetize has deployed more than 17,000 units and processed more than $1 billion in 2016 alone,’ said Max Roper, co-founder and CEO of Appetize. ‘We built Appetize with an enterprise client and scalability in mind, and now, with this partnership between Shamrock Capital and Oak View Group, Appetize is extremely well positioned for continued long-term success. ”
‘We see the combination of explosive growth, differentiated enterprise platform and market leadership of Appetize as a strong indication of what the future holds for the POS sector,’ said Andy Howard, Partner of Shamrock Capital. ‘We are very impressed by the entire Appetize team as they have built the most robust POS platform for enterprise businesses, enabling their customers to see an immediate ROI by giving them real-time access to data and analytics to make game-day decisions. ”
Headquartered in Playa Vista, CA, Appetize offers the most robust product set in the POS world, combining dual-platform (Android and iOS) fixed POS, stand-alone kiosks, handheld POS, online and mobile ordering, and a robust backend inventory and reporting management tool. The Appetize platform enables a faster, easier interface to use, which has revolutionized how POS is deployed and used, and significantly increased revenue for clients compared to legacy POS systems—all while providing 99. 999% of uptime in 2016
For more information on Appetize, please click-www. Get the appetization Come on,
About Appetite:
Appetize, a Los Angeles-based point of sale company, is now serving its modern ordering and payment technology to more than 400 companies. Appetize is a fast-growing and disruptive technology company that is constantly replacing the legacy point of sale systems in the sports and entertainment, education and professional industries. Appetize redefines the ordering and payment process through its POS, handheld, kiosk, and operator inventory products, as well as its mobile ordering platform for fans. Visit www for more information. Get the appetization Come on,
Shamrock Capital Advisors:
Shamrock Capital Advisors, LLC is an alternative investment firm based in Los Angeles with approximately $1. 8 billion assets under management investing exclusively in the media, entertainment and communications sectors Shamrock partners with strong management teams and takes an active, collaborative approach to value creation for each investment. Shamrock’s current investments include Consilio, FanDuel, Giant Creative/Strategy, Isolation Network, Mobility, Questex, Recorded Books, Screenvision Media, Silvergate Media and Wazee Digital. Visit www for more information. Sharockcap Come on,
Oak View Group:
Oak View Group (OVG) is a global consulting, development and investment company for the sports and live entertainment industries. Based in Los Angeles, OVG is headed by Tim Leiweke, CEO, and supported by Azoff MSG Entertainment. OVG consists of a sponsorship/partnership company called Narrative, a venture fund/equity division, and the Arena Alliance. The Arena Alliance is designed to serve a select group of leading facilities with access to unprecedented scale and resources through sponsorship optimisation, untapped revenue streams, insights and access to premier sports and live entertainment content. Visit www for more information. Eakview Group Come on,
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