As part of the ongoing mission to empower unforgettable sports experiences, Esports Ownership Group aXiomatic today announced the addition of Michael Jordan and Declaration Capital as investors.
“The next generation of sports fans are sports fans,” said Ted Leonsis, Co-Executive Chairman of aXiomatic and Founder, Chairman, CEO and Majority Owner of Monumental Sports & Entertainment. “Esports is the fastest-growing sports and entertainment sector, and aXiomatic is at the forefront of that growth. We are very pleased to welcome Michael and Declaration Capital to aXiomatic and look forward to working together on some truly cutting-edge opportunities. “That’s right.
Statement Capital, Family Office of David M Rubenstein focuses on venture, growth and family-owned investment Rubenstein is the co-founder and co-chairman of the Carlyle Group
The NBA legend Michael Jordan joins the group through his family office. In his thirteen seasons at the Chicago Bulls, Jordan led the team to six NBA Championship titles, as well as his Jordan Brand (Nike Division) titles. With 10 years of reputation as one of the greatest athletes of all time, this is Jordan’s first step into the digital sports field with an investment in sports. Curtis Polk, Managing Partner and Alternate Governor of Hornets Sports & Entertainment, and Chief Financial Officer of Michael Jordan and his related companies, also joins the company as an investor.
“I’m excited to expand my portfolio of sports equity through my investment in aXiomatic. Esports is a fast-growing, international industry, and I’m glad to partner with this great group of investors,” said Michael Jordan.
With this enhanced investor line-up, aXiomatic is looking forward to fostering even more engaging sports experiences and strengthening existing partnerships, including Team Liquid, a global competitive sports team and leading media brand sports.
“From the beginning of our sports and video gaming journey, aXiomatic has sought to bring together world-class talent in its investor group. We are extremely excited to welcome these esteemed investors into the aXiomatic and Team Liquid family and look forward to their valuable and unique perspectives,” said Bruce Stein, CEO and co-founder of AXiomatic.
George P’s Stamas of the Gibson, Dunn & Crutcher firm acted as an axiomatic consultant for this funding round.
AXIOMATIC ABOUT
AXiomatic powers unforgettable sports experiences through sports and entertainment expertise. The company started operations in November 2015 with a mission to build a portfolio of dynamic companies in the sports and video gaming industry. AXiomatic is led by co-chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, who together represent the unparalleled sports, technology, entertainment and investment teams of Titans. Through strategic partnerships, investments and acquisitions, the team brings together sports groups with valuable resources, including venues, technologies, media content, distribution partners and investment capital.
In September 2016, aXiomatic acquired a controlling interest in one of the world’s leading sports brands, Team Liquid, run by Co-CEOs Steven Arhancet and Victor Goossens. Working with this World Championship Team has given aXiomatic an authentic perspective on the rapidly evolving sports audience and industry. In addition to Team Liquid, aXiomatic has made several strategic investments in sports-related businesses, from analytics and coaching to new gaming experience. As Esports continues its meteoric journey, the goal of aXiomatic is to use all our resources to help create new and rich experiences for audiences and athletes alike.
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