The investment enables Bitly to expand its management capabilities from a strong foothold in corporate marketing to an increasingly diverse set of customers and teams. Founded in 2008, Bitly is used by millions of customers, including nearly three quarters of the Fortune 500, who have collectively established over 32 billion links.
Businesses use Bitly’s intelligent links to increase transparency, control and ownership of data across diverse and fragmented user experiences. This partnership with Spectrum, experienced builders of SaaS companies such as Ancestry Com, SurveyMonkey, Lucid, and Lynda. Com, is helping the company expand its tools and services As part of this transaction, Pete Jensen and Parag Khandelwal of Spectrum Equity will join CEO Mark Josephson on the Board of Directors.
“Links exist in every single digital channel and are central to how businesses connect and communicate with their customers,” Josephson said. “There is an increasing opportunity to improve every click, tap, swipe, scroll and button, and Spectrum is the perfect partner for Bitly at this stage. “That’s right.
“This deal with Spectrum underscores Bitly’s emergence as a leader in link management, a new category that combines customer experience and insight across product lines and departments,” Josephson said. “We see a future in which companies have more brand visibility in every channel, real-time data access and control over the customer journey because they have made link management a central part of all business units. Today’s announcement marks an important step in this direction “That’s right.
“Bitly is one of the strongest brands on the internet and has achieved a level of ubiquity rarely seen,” Jensen said. “Mark and Bitly’s leadership team have done a great job of turning the company from ‘free only’ to a fast-growing and profitable freemium company, SaaS. We’re excited to provide capital, support and experience to help you scale your business to the next level. “That’s right.
Bitly’s Enterprise Edition offers companies greater transparency and control over their links through features such as:
-Branded Bitlinks, fully customizable links to build trust and brand consistency, with auto-branding for organic links created by users across the Bitly network.
-Oneview that tracks your customer’s experience on every link and channel in real time, making it easy to analyze campaigns or channels from macro and micro level.
-Brand Manager, which assists customers in the segment of account activity and analysis by department, location, channel, brand or user.
-Mobile Optimizer, which allows users to create device-safe links to install and re-enter the app. In tandem with this investment, Bitly today released updates to Mobile Optimizer, an enhanced deep link offering for all its Enterprise users.
Bitly has been advised by GCA Global and Fenwick & West Spectrum Equity has been advised by Kirkland & Ellis
Visit bitly for more information. Is/On.
On Bitly
Bitly is used by companies around the world to build stronger connections with their customers across every digital channel. Originally known for its world-leading link shortening, Bitly is now offering an enterprise-grade Link Management Platform that connects every component of a company’s internal and external communications and provides tools, data and analytics for transparency and customer experience control.
About the Equity of Spectrum
Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative information economy companies. For almost 25 years, the company has partnered with exceptional entrepreneurs and management teams to build long-term value for market-leading software, information services and internet companies. Representative investments include Ancestry, Bats Global Markets, GoodRx, Grubhub, Jimdo, Litmus and Lynda. Com, Prezi Monkey and Verafin Survey Visit www for more information. Spectral Equity Come on,
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