Bible, Inc. , (bizible) Com), a software-as-a-service provider that enables local businesses to track the effectiveness of their marketing efforts, today announced that it has raised $1. 7M Series A round of financing led by the Madrona Venture Group with the participation of MHS Capital and prominent Seattle angel investors
Bizible’s patent-pending technology enables businesses that deliver products and services offline to have the same level of accountability and measurability as a company that sells its products on the Internet. The heart of Bizible technology enables an advertiser to track a user from their initial advertisement through an offline response and lead confirmation all the way to purchase. “Local companies such as dentists, chiropractors, painters, real estate agents and insurance agents have no way of knowing how their customers found them, and thus have no idea what their online marketing efforts are working on. We are able to track how their customers have found them and how much revenue each of their marketing efforts has generated across search engines, directories, local review sites, social media, etc. We can even track revenues down to the exact search term. This is the first time these companies have had this level of insight into their marketing efforts, and we’re really excited to be partnering with Madrona to seize this opportunity. “Aaron Bird, CEO of Bizible, said
Initially Bizible focuses on local service-based businesses in the following sectors and works with their agencies, online publishers and online partners to provide search, display, paid listing, social and other online advertising/marketing systems: real estate, insurance, residential contractors (plumbers, painters, roofers, sidings, general contractors, remodeling, landscaping, etc.
Bizible uses funds to bring the product to market, hire developers, designers, and scale customer acquisition channels through agencies and large online publishers.
“95% of US goods and services are still purchased offline but increasingly sold online,” said Len Jordan, Managing Director of Madrona Venture Group. “We are impressed by the way in which Bizible begins with local businesses that directly benefit from a breakthrough ability to directly connect online advertising through offline purchases. We also believe that there is enormous potential in national markets and we are very pleased to partner with Aaron and his team. As part of the financing, Len Jordan will join the Board of Directors of the Bible.
About the Bible
The Bible (Bizible) (com) is a software-as-a-service company offering local businesses accountability and transparency in their marketing efforts through their patented revenue allocation software. Bizible was founded in 2011 by Aaron Bird and Peter Thompson, former advertising veterans of Microsoft.
About Group Madrona Venture
Madrona (www: http://www) Madrona, man Com) has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has had the privilege of playing a role in some of the region’s most successful technology ventures. The company invests predominantly in seed and Series A rounds across the spectrum of information technology, including consumer Internet, commercial software and services, digital media and advertising, networking and infrastructure, and wireless services. Madrona currently manages more than $650 million and was an early investor in companies such as Farecast, Classmates. Com, Quantive, ShareBuilder, Isilon (ISLN) and iConclude
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