Previous investors include CEB now Gartner Salesforce and Oracle executives CaliberMind provides a self-service audience targeting and data activation solution that enables B2B software companies to collect analyze and activate data to engage and target customers
B2B marketing is undergoing a major transformation account-based strategies impose a new set of data requirements this type of end-to-end marketing and sales activation that CaliberMind enables is becoming the norm says Dan Borok Managing Partner at Newark Venture Partners We were impressed with CaliberMind’s approach to this issue the development of their advanced technology and enterprise level team We are thrilled to add CaliberMind to our network and look forward to supporting their continued success adds Alexander Konoplyasty Managing Partner at Buran Venture Capital
Unlike existing marketing data management and analytics solutions that are time-consuming costly and require IT support CaliberMind was built from the ground up to self-serve the modern B2B marketer says Raviv Turner Co-Founder amp CEO of CaliberMind The software acts as the digital brain and nervous system by helping high-performing marketers move past the basics of data collection enrichment and attribution With CaliberMind marketers can quickly diagnose and fix core data gaps develop a 360-degree view of target accounts build refined campaign audiences and activate multi-channel campaigns to acquire new buyers grow revenue and improve the customer experience ”
CaliberMind is already used by B2B SaaS leaders such as Apto Datavail Implan and mParticle and others to grow leads pipeline revenue and customers CaliberMind supports over one hundred one-click integrations and can for example update Salesforce in real-time on key account activity alert the right sales rep via Slack and re-target buyers with a personalized ad via LinkedIn or Facebook which dramatically increases conversion The company has strategic partnerships with leading data enrichment providers such as Clearbit FullContact KickFire Madison Logic and Bombora that allow its customers to blend multiple data sources and save time and money on implementation cost
Using CaliberMind we generated higher quality and higher volume leads Cost-per-lead decreased by , MQL volume went up by , and MQL-to-SQL conversion rates improved by ” says Michael Bevan VP Marketing of Apto a commercial real estate software company
CaliberMind will primarily use the new funding to accelerate product development its AI and machine learning capabilities and to scale marketing amp sales The company also announced two executive hires Chris Nixon a B2B marketing leader and former EVP Marketing at Convercent is joining as the new VP Marketing and Eric Westerkamp former VP Sales Cloud at OpenText is joining as the Vice President of Sales
About CaliberMind
CaliberMind is a venture-backed B2B Marketing Intelligence company based in Boulder CO that uses AI to connect analyze and activate data to acquire new buyers grow revenue and improve the customer experience To learn more about CaliberMind B2B Marketing Intelligence visit www calibermind com
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